By studying the IBT Certificate in Public Relations (Level 3) course, the learners will be capable of improving public relations management in the business organisation especially by improving investor relationships, customer relationship and public relationship. On completion of the IBT Certificate in Public Relations (Level 3) course, learners study several practical skills such as organising press conferences, writing press releases, creative use of social media etc. Further, through this course, students are able to discuss several ethical issues on real-case examples and analyse several crisis management tactics. In addition to that, the IBT Certificate in Public Relations (Level 3) course aids to enhance the career of individuals in public relations through studying the principles and role of the Public Relations in the business development. Furthermore, the IBT course focuses more on guiding individuals to enhance their professional talents and skills for accomplishing professional growth in managing public relations. In addition to that, the IBT course also aids to improve the learner's knowledge level on enhancing the public relations of the organisations.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • Leaners must have level 2 qualification in business or a related vocational area
  • Learners must be aged 16 years and over
  • Leaners should attain a standard of numeracy and literacy supported by a general education equivalent to four GCSEs at grade A*-C or
  • Leaners must have other related levels two qualifications or Related work experience
  • International learners whose the first language is not in English, and they will want to have a score of 5.5 or above in IELTS examination or equivalent. Students can alternatively take an English test conducted by IBT Qualification’s approved centres.

Qualification structure

Unit Ref. No. Unit title Credit
CPR301 Introduction to Public Relations 20
CPR302 Understanding the significance of PR in business 20
CPR303 Roles and tasks of PR professionals 20
CPR304 Public relations planning 20
CPR305 Public relations planning in the business sphere 20
CPR306 Importance of Public Relations materials 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


With the aid of the IBT Certificate in Public Relations (Level 3) course, the learners can improve their professional skills in managing public relations of the business and also they can enhance skills for handling Public Relation job roles in an organisation. Moreover, IBT Certificate in Public Relations (Level 3) course offered by the IBT ensures is the best quality of learning through meeting the international education standards. Furthermore, through this course, learners can easily understand the Public Relation manager role in the business sector. In addition to that, on completion of the course, the learners can be employed by governmental agencies, corporations, PR consultancy organisations, charities, healthcare organisations etc. Learners also qualify for undertaking level 4 qualifications offered by IBT after completing level 3 certificate in public relations.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

  • To analyse the role of Public Relation manager on enhancing the Public Relation of the organisation
  • To understand the role of the Public Relation professional and significance of Public Relation in organisations
  • To analyse the significance of Public Relations materials for enhancing the Public Relation in business.
  • To comprehend the techniques and tools that enhance the Public Relation of the organisations in the modern business world
  • To comprehend the importance of Public Relations planning for improving Public Relations
  • To understand the significance of human resource development, corporate media relations and corporate planning

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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