The level 7 diploma in professional marketing provides the learners with a unique opportunity to be ready for entering any job within the marketing section of any organization as they acquire relevant marketing skills and strategic marketing competencies through this qualification. The professional expertise imparted to the students is one of the major focuses of this diploma qualification. Hence additional to the education provided through the different classes, the students will also be offered with the required training to increase their skills. Through this diploma in professional marketing, the primary focus will be to provide the knowledge necessary for the students in the professional marketing section.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • Completion of level 6 diploma in marketing or related topics
  • CIM certified diploma in professional marketing
  • Bachelor’s degree with 120 credits in marketing content.
  • Master’s degree with 60 credits in the marketing area.
  • In the case of English not being the first language of the learner, IELTS academic module with minimum 6.5 pass mark is mandatory. Learners can alternatively attempt an English test offered by the IBT accredited centre for demonstrating their language proficiency.

Qualification structure

Unit Ref. No. Unit title Credit
PGPM701 Corporate Digital Communications 20
PGPM702 Appraising and Managing a Corporate Brand 20
PGPM703 Global Marketing Decisions 20
PGPM704 Assessing Strategic Options 20
PGPM705 Marketing Leadership 20
PGPM706 Creating Entrepreneurial Change 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


Through the successful completion of the diploma, the student will be qualified to enter the industry in the marketing section of any organization. Also, the student will be eligible to take any administrative level position within this sector. The student is also eligible to join the post-graduation course.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

Various benefits of the course include

  • Effective understanding of corporate branding and marketing strategies
  • Importance of digital communication in the corporate sector
  • Effective analysis and assessment of strategic options
  • Understanding global marketing

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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