With the level 6 diploma in professional marketing, the students will be able to better perform in the marketing aspect of any chosen organisation with a better understanding of the efficient methods and strategies for marketing effectively. The marketing function in modern business is one of the ever-growing areas in the market and hence offers diverse employment opportunities to learners with relevant skills and experience. Through this course, the students will be trained to have a specific set of skills and knowledge to excel in the marketing aspect of organisations.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • Level 5 NQF/QCF/RQF diploma or equivalent qualification
  • Students should be a minimum of 18 years of age for joining the course.
  • If over 21 years of age, should have working experience of at least 2 years
  • If a bachelor’s degree, a minimum of 120 credits in the marketing-related subjects.
  • If Master’s degree, a minimum of 60 credits should be scored in various marketing-related topics.
  • International students without English as a primary language should have a minimum score of 5.5 in IELTS.

Qualification structure

Unit Ref. No. Unit title Credit
DPM601 Introduction to marketing 20
DPM602 Innovations in marketing 20
DPM603 The digital customer experience 20
DPM604 Resource management 20
DPM605 Managing brands 20
DPM606 Branding in digital channels 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


After completing this qualification, learners can advance to level 7 diploma qualifications offered by IBT in marketing or other related areas. Learners can also gain entry to Master’s degree programs at reputed universities after completing level 6 diploma in professional marketing. Another progression option that learners have is to pursue mid-level roles in marketing department of leading business organisation and thus improve their career prospects after completing this qualification.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

Through this course, the set of advantages gained by the student include;

  • A better understanding of the basics of marketing and the role of innovations in marketing
  • Understanding of methods of increasing digital marketing experience and managing brand name.
  • Importance of branding through digital channels.

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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