IBT Certificate in Professional Marketing (Level 4) is focussed on developing professional marketing competencies among learners so as to account for the rising demand for professional marketers across diverse sectors. This qualification focuses on developing professional-level skills and expertise in marketing among learners by offering insights into practical skills and tools alongside theoretical aspects of marketing. Learners are expected to become proficient in marketing at a professional level and hence will be capable of working in operational roles in marketing departments in leading businesses. Hence by completing, Level 4 Certificate in Professional Marketing offered by IBT, learners can not only improve their marketing proficiency but also enhance their career prospects by gaining an edge over other candidates in the job market.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • The learner’s age must be more than 16 years while striving for admissions.
  • Level 3 qualification in any discipline with relevant experience in marketing.
  • Proof of experience for more than three years is mandatory for mature learners.
  • In case of no Level 3 qualification both from IBT or other equivalent awarding bodies, the applicant should possess relevant work experience.
  • Proof of linguistic abilities in English. Individuals from non-English majority regions are mandated to provide IELTS equivalent scores not less than 5.5. Students can alternatively take an English test conducted by IBT’ approved centres.

Qualification structure

The course curriculum involves six mandatory modules. The learners are expected to acquire pass grades and fulfil stipulated guided learning hours to be eligible for the awarding of certification.

Unit Ref. No. Unit title Credit
PM401 The strategic importance of marketing 20
PM402 Marketing mix 20
PM403 Significance of marketing campaigns 20
PM404 Different approaches in marketing campaigns 20
PM405 Fundamentals of customer behaviour 20
PM406 Research methods and metrics for evaluating customer experience 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


IBT Certificate in Professional Marketing (Level 4) offers a pathway for learners in acquiring professional-level skills in marketing and is using this as leverage for gaining operational level job roles in marketing. Learners can also pursue level 5 qualifications offered by IBT in marketing after completing IBT Certificate in Professional Marketing (Level 4) or can seek entry into graduate-level courses offered by esteemed universities.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

To acquire theoretical aspects of marketing and its strategic role in modern business

To learn the skills required for marketing planning and implementation at an operational level

Gain expertise in developing, managing and implementing company-wide marketing campaigns with the help sophisticated marketing tools and frameworks

Learn the basics of evaluating customer experience and using the same for improving marketing communication

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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