IBT Foundation Certificate in Professional Marketing (Level 3) qualification aims to develop professional marketing skills among both fresher and experienced learners. This qualification covers the fundamentals of professional marketing and imparts practical skills and competencies among learners so that they can smoothly progress into operational level roles in professional marketing. IBT Foundation Certificate in Professional Marketing (Level 3) qualification has 6 units and these units cover the basic principles of marketing and sheds light on contemporary marketing tactics including marketing mix and applied marketing. This qualification also sheds light on the basics of digital marketing and thus prepares learners in undertaking digital marketing responsibilities in their marketing profession. Learners can seek progression into low-level marketing roles with corporate companies or seek academic progression into level 4 qualifications after completing this qualification.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • Learners should have the age limit 16 or above 16.
  • The learner should pass level 2 qualification or connected level of qualification in another field
  • The learner should obtain standard numeracy or literacy which is supported by a general education equivalent to 4 GCSEs at grade A*-C
  • The learner should necessitate having level 2 qualification or related experience in the job.
  • The international students must attend the IELTS exam or connected examination and also obtain good marks 5.5 or above if their first language is not in English. Additionally, the learners should attend the IBT qualification owned English test in their approved centres.

Qualification structure

Unit Ref. No. Unit title Credit
CPM301 Discovering Marketing 20
CPM302 The Marketing Environment 20
CPM303 IImportance of Integrated Communication 20
CPM304 The Marketing Mix 20
CPM305 Applied Marketing 20
CPM306 Customer Insights 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


Learners can progress into operational level roles in marketing in corporate companies after completing IBT Foundation Certificate in Professional Marketing (Level 3). Learners can seek diverse marketing roles including Marketing Assistant, Marketing Executive, Direct Marketing Executive and Sales Executive. Learners can alternatively seek academic progression into level 4 qualifications offered by IBT after completing this qualification.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

  • To understand the basic principles of marketing in the modern era.
  • To examine the concept of the marketing mix and its application
  • To learn about applied marketing and its role in marketing
  • To comprehend the application of integrated marketing communication
  • To evaluate the marketing environment of a business using relevant models and frameworks

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

Inquire Now