The diploma in professional digital marketing will provide the knowledge, skill and understanding to perform in the management level and carry out the essential and successful professional marketing role within the workplace. The level 6 qualification is for those professional marketers who occupied the supervisory, operational or the management role in developing the knowledge and skill across the range of areas to succeed and to develop the career in marketing.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • Level 5 professional certificate in marketing or professional marketing or in professional digital marketing.
  • Master’s or Bachelor’s degree with at least one-third of credits coming from marketing content (120 credits in Bachelor’s degree or 60 credits with Master’s Degree)
  • The learners whose first language is not English, have to arrange evidence in achieving language qualification followed within two years. The learners have to score 6.5 or above.

Qualification structure

Unit Ref. No. Unit title Credit
PDM601 Introduction Marketing and Digital Strategy 20
PDM602 Situation analysis, planning, implementation and control 20
PDM603 Digital Optimisation 20
PDM604 Digital Analytics, monitoring and measurement 20
PDM605 The Digital Customer Experience 20
PDM606 Diploma in Professional Digital Marketing 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


After finishing the diploma in professional digital marketing, the candidates can improve their career to the next level i.e., level 6 to Level 7. Learners can also take up professional digital marketing job roles such as digital marketing executive, digital marketing manager, digital strategist and content planner. Learners can alternatively progress to post-graduate courses at the university level after completing this qualification.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

  • To investigate the significance of situation analysis and use techniques to access the internal and external environment to achieve the strategic marketing objective. /li>
  • To comprehend the strategic implication of developments.
  • To recognise the impact of the digital environment and digital optimisation.
  • To evaluate the digital customer experience

The main benefits of the course are to improve the global competitive advantages and to increase confidence and employability. It further helps keep up the latest trends and stay forward in the field.

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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