The IBT level 4 certification courses in Professional Digital marketing is focused on amalgamating academic knowledge and practical understanding to nurture young talents. This certification course is embedded in hastening the competency of the students in global markets by nourishing their employability and confidence through a well-crafted academic curriculum. This course is focused on the developing professionals capable of dealing with the responsibilities of job titles such as communication specialist, marketing communications executive, marketing executive and marketing officer. Moreover, the course incorporates contemporary trends and theoretical learning alongside amble opportunities for peer interactions to enhance the capabilities of learners to carry out their professional responsibilities with vigour and charisma.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

The learner’s age must be more than 16 years while striving for admissions.

Internationally accepted Level 3 qualification or its equivalent in disciplines associated with digital marketing.

Level 3 qualification in any discipline with relevant experience in digital marketing.

Proof of experience for more than three years is mandatory for mature learners.

Proof of linguistic abilities in English. Individuals from non-English majority regions are mandated to provide IELTS equivalent scores not less than 5.5.

Qualification structure

The course curriculum involves six mandatory modules. The learners are expected to acquire pass grades and fulfil stipulated guided learning hours to be eligible for the awarding of certification.

Unit Ref. No. Unit title Credit
PDM401 Introduction to marketing 20
PDM402 Applied marketing 20
PDM403 Planning of promotional campaigns 20
PDM404 Digital and traditional marketing techniques 20
PDM405 Stakeholder management in marketing 20
PDM406 Digital marketing practices and techniques 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


This course has the prospectus for gaining jobs in the domains associated with digital marketing apart from the provisions for extending the academic efforts through graduation or even post-graduation.

After completing the course, the learners could opt for a level 5 Diploma in a plethora of academic disciplines associated with digital marketing or business promotions.

The learners could look for employment as marketing executives, communication experts or marketing officers in multitudes of business firms. The growing technology infrastructure and increased use of digital channels are in favour of the skills acquired in this certification course.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

To acquire a detailed understanding of the analytical, functional and data exchange aspects of marketing.

To understand the implications of the marketing mix in business development by gaining perspectives from real-life implications and theoretical learning.

To learn about the strategies procedures innate to the planning, institutionalisation and analysis of marketing campaigns.

To fathom the strengths and weaknesses of traditional and digital marketing strategies by focusing on diversified areas of implementation.

To gain insights into the strategies adopted for enhancing the stakeholder interests in business developments

To develop a digital marketing strategy by depicting details of the improvisation potential.

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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