IBT Foundation Certificate in Professional Digital Marketing (Level 3) course delivers an incredible platform for fresher and experienced learners for acquiring relevant knowledge and expertise on professional digital marketing. Furthermore, the current course provides great professional marketing experience for the learners. Through progressively completing the course, the learners will be able to obtain better marketing career opportunities for their professional life. In addition to that, the learners can attain detailed insights on the different digital marketing techniques, and this knowledge will help them to acquire good job opportunities in modern marketing fields.

Moreover, the current course provides practical knowledge in addition to the theoretical knowledge based on professional digital marketing. Further, the practical skills that the learner achieved through the IBT Foundation Certificate in Professional Digital Marketing (Level 3) course will help to attain good employment opportunities in digital marketing or can alternatively progress into level 4 qualifications offered by IBT in digital marketing.

About Awarding Body

IBT is an awarding body which offers business and management programs that meets the 21st century corporate needs. The high-quality vocational qualifications offered by the Institute ensures that the learners attain enhanced knowledge and skills in the specific field. In addition, the IBT provides assistance to the accredited centres as part of maintaining the quality and standard of the programs offered to the students. The regular monitoring helps the accredited centres in improving the quality of the teaching periodically.

IBT is one of the institution in the UK which offers flexible, professional, and customer-focused management programs to the learners. Attaining the IBT qualification will help the learners in enhancing career opportunities in the corporate sector.

IBT’s Vision and Mission

IBT’s vision is to promote valuable and high-quality vocational qualifications which meet the 21st-century employer and learner needs. The institute strives in maintaining the quality of the programs through offering flexible and advanced support to the accredited centres.

Entry requirements

  • Learners should have the age limit 16 or above 16.
  • Learner should pass level 2 qualification or connected level of qualification in another field
  • Learner should obtain standard numeracy or literacy which is supported by a general education equivalent to 4 GCSEs at grade A*-C
  • Learner should necessitate having level 2 qualification or related experience in the job.
  • The international students must attend the IELTS exam or connected examination and also obtain good marks 5.5 or above if their first language is not in English. Additionally, the learners should attend the IBT qualification owned English test in their approved centres.

Qualification structure

Unit Ref. No. Unit title Credit
FPM301 Understanding the role and function of marketing 20
FPM302 Application of Marketing Mix 20
FPM303 Importance of customer communication 20
FPM304 Customer communications plan 20
FPM305 Fundamentals of Digital Marketing 20
FPM306 Digital Communications Campaigns 20


The assessment will be carried out internally for all units. All the performances are evaluated by coursework. This may include staff observations, practical projects and production of portfolios. There is no formal examination for any of the units.

Learners will assess by their course work and assignments. Students will make sure to meet up the assessment criteria attached with each unit to the appropriate standard for the level of the unit.

Diploma certificate will be awarded following to the candidate's course work. This provided only after the checking and verification of qualified tutor and the confirmation of an external verifier. Candidate must pass all the seven units to get awarded and also a minimum of 40% marks in each unit.


Learners can obtain great information regarding professional digital marketing through efficiently completing the IBT Foundation Certificate in Professional Digital Marketing (Level 3) course. Further, through the current course, the learners acquire both theoretical knowledge and practical skills. Further, these capabilities help learners to obtain a good career in the sector of digital marketing. Moreover, after successfully completing the current course, the learners can attain various job opportunities in the marketing field such as Digital marketing assistant, marketing campaigns assistant, marketing assistant and social media assistant. In addition to that, the current course will help the learners to raise the confidence level in the digital marketing sector and also learners can attain more knowledge of current international marketing trends. In addition to that, the opportunity of the global market network that experienced from the course will help the learners to attain comprehensive data based on the latest techniques of professional digital marketing.

Delivery Method

The communication and learning will be conveyed through the approved centres of IBT Qualifications via Blended and Online. The student can select one of the IBT Qualification’s approved centres so that they will be able to attain benefits like tutor support and studying with other learners.

Leaners can also choose to study with one of IBT Qualifications’ Distance Learning providers who deliver courses through Blended Learning and Online, so that course can be finished at their own pace. This suits those who perhaps have family or work commitments. This may also be an option for you if you do not live near to one of our accredited centres.

There are IBT Qualifications Distance Learning providers who deliver courses through online and Blended learning, so that learners can complete their course at their own pace. The leaners also have the option to choose any of the IBT Qualifications Distance Learning providers to enroll. This will help those who are working and have family commitments and this type of learning facility will suit for those who are not living near to any of our accredited centres.

Learning Objectives/ Benefits of the course

  • To analyse the importance of marketing techniques and their influence in the buying behaviour of customers.
  • To examine the basic elements of the marketing mix and its application in the business field.
  • To scrutinise the significance of client interaction and distinct tools utilised for interacting with clients.
  • To comprehend the relevance of communication plan of customers in a business context.
  • To evaluate the importance of digital technology on client purchasing intention.
  • To examine the significance of communication campaigns of digital marketing.

The students interested in expanding the career to a professional event planner or instigating a new business in the field of event management can join to the diploma course in event management. Students from anyplace in the world can join this course and enjoy the provisions of interest fee instalments of course fee and full tutor support

What is included

  • A dedicated tutor for individual students to help and provide suggestions throughout the course.
  • Provide formative assessment with formative feedback will be supporting the learner to improve the achievements.
  • Our online learning platform will provide all of the assessment materials.
  • Platform independent accessibility of Online learning portal, ASML delivers the course straight to the student’s smartphone, tablet, laptop or desktop through which will enable them to study at their convenience.

Level of attainment

Learners who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded. For each unit learners will be marked out of 100 and will be graded as follows.

A+ 75% + Higher Distinction
A 65% - 74% Distinction
B 50% - 64% Merit
C 40% - 49% Pass
D 30% - 39% Marginal Fail
D 15% - 29% Fail (Grade, copy from IBT)

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